Japanese Fashion Brand MYOB NYC Harajuku Popup Shop - Elleanor's Tokyo

Let's go see the popup shop of cool Japanese street fashion brand MYOB at LaForet Harajuku - and meet some Harajuku kids too! "Elleanor's Tokyo" is a weekly video blog by Elleanor - a 19-year-old English-speaking Japanese girl who spends most of her life in Harajuku. MYOB (officially known as "MYOB NYC") is one of the many cool indie Japanese fashion brands that are popular on the streets of Harajuku. MYOB was created by two young female Japanese designers. A lot of stylish Harajuku girls wear the MYOB ear cuffs and MYOB die cut earrings. When MYOB decided to have a popup shop at LaForet (the coolest department store in Harajuku, and a place were Elleanor used to work), Elleanor and her friend Andrea headed out to the opening party. In this episode, Elleanor shows many of the cool items that MYOB is launching this season, including their first ever apparel collection (in the past most of their collections were accessories). She also introduces some of the street fashion personalities who she sees every day around Harajuku. Harajuku super icon Hirari Ikeda even makes an appearance! For more info on MYOB NYC, please check out these links: Official brand website: http://www.filter-nyc.net/myob_index.html MYOB NYC Designer Comi: http://instagram.com/comi_myob MYOB NYC Designer Tanimi: http://instagram.com/tanimi_MYOB Elleanor posts real time updates - and answers questions - on her personal Instagram & Twitter: http://instagram.com/elleanor1222 https://twitter.com/elleano