HAT CARE 002 - HOW TO CLEAN

Caring for Your Akubra: Tips to Make It Last a Lifetime An Akubra isn’t just a hat—it’s a companion for life’s journeys. From dusty outback tracks to long afternoons in the sun, your Akubra is designed to go the distance. And with a little regular care, it’ll stay looking sharp for years to come. Brush It Off Dust and dirt are part of the story, but they don’t need to linger. A soft-bristled brush or damp cloth will do the trick—just remember to brush in a counterclockwise direction to follow the natural grain of the felt. Keep It Dry—Naturally Akubra hats are made to handle a bit of weather, but they’re not waterproof. If your hat gets wet, let it dry at its own pace. Avoid using heaters or leaving it in direct sunlight, as high heat can cause the hat to shrink or lose its shape. Handle with Care When putting on or taking off your hat, always lift it by the brim—not the crown. This simple habit helps preserve the hat’s structure. And when it’s time to put it away, store it on a hat stand or upside down on its crown to keep the brim nice and even. Freshen Up the Sweatband Over time, the inner sweatband can absorb moisture. Give it a quick wipe with a damp cloth now and then. If it’s particularly damp, flip it out and let it air dry before wearing again. Tackle Tough Marks Gently For small marks that won’t budge with brushing, a piece of low-grade sandpaper can help. Use gentle circular motions to buff away the top layer of felt—don’t worry, Akubra felt is built wit