Huckberry x SeaVees - Behind the Brand

The SeaVees story might have lay dormant forever, had it not been for a chance encounter in a Tokyo thrift store. It was there, where designer Steven Tiller unearthed a pair of the vintage sneakers and opened up a veritable Pandora’s Box of culture and history that traces back to the brand’s California beginnings in the early 1960’s. And in the process of resurrecting this classic American heritage brand, Tiller unearthed the roots of an entire style movement that crisscrossed his own path to California – ultimately drawn to “the Golden Magnet” like so many others before him. For the fifth installment of Huckberry’s “Behind the Brand” series, learn how a humble mid-century sneaker pioneered a style shift for an entire generation of men, and how the warmth and escapism of coastal California is still woven into every sole. Director of Photography: Jacob Souza - http://www.jacobsouza.com/ Editor: Adrian Syben