JAQUET DROZ CORPORATE MOVIE

The story of Pierre Jaquet Droz and his sons is one of the most moving in the history of Horology. Born in 1721, Pierre Jaquet Droz, master of time in the Age of Enlightenment -- mechanical genius, avant-garde creator of jewellery watchmaking and composer of poetry and dreams -- is one of the most fascinating figures of the period. After a few years' absence from the world of watchmaking, and an intermediate period marked by the presence of foreign shareholders, the brand was acquired in 2000 by the Swatch Group. It returned to its town of origin, La Chaux-de-Fonds.