A First Look At Lorier's New Merlin Watch: An Affordable British RAF WW2 Inspired 37mm Automatic

I'm excited and honored to present a brand new watch in collaboration with celebrated NYC based microbrand Lorier—The Merlin. Back in 2019 I met Lorenzo and Lauren Ortega, the husband and wife team behind Lorier. We instantly connected over our love of horology and passion for design, and in 2021 our first collaboration, The Safari, sold out in minutes. Following the success of that vintage inspired watch, today's video is all about The Merlin, a pilot watch that after years in the making, holds a special place in my heart. Taking inspiration from three historically significant watches of the 1930s and 1940s—the Omega CK2129 (a precursor to what would become the Seamaster,) the Longines Weems watch (what would become the basis of their modern Spirit collection,) and the super rare Rolex Zerographe—and the importance of military timekeeping during World War II, the Merlin pilot watch is a love letter to the timepieces that were consequential during one of the most momentous conflicts in our history. An elegant and functional timepiece, the Merlin is also a #StrapMonster that you can pair with a variety of straps, and any casual smart sartorial choice. Join me for this world premiere and exclusive first look at this stunning watch! What do you think about the new Lorier Merlin? Please share in the comments. Lorier Merlin Specs: https://www.lorierwatches.com/products/merlin Check out The Urban Gentry Amazon store for the items in this video. As an Amazon Associate I earn from