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Behind The Mask: Anita Dongre
DescriptionWho is Anita Dongre when she isn't dressing celebrities and royals, designing handcrafted bridalwear or launching yet another collection? Get #BehindTheMask with Anita Dongre by watching this episode on the Myntra app. Here, she also creates a prototype of a mask based on the traditional craft of Pichhwai using whateveMore
Who is Anita Dongre when she isn't dressing celebrities and royals, designing handcrafted bridalwear or launching yet another collection? Get #BehindTheMask with Anita Dongre by watching this episode on the Myntra app. Here, she also creates a prototype of a mask based on the traditional craft of Pichhwai using whatever material she has lying at home. This prototype has inspired a collection of masks that’s available on Myntra. Buy them to help raise funds for the kaarigars (craftspeople) affected by the pandemic. All profits will be donated to GiveIndia and will reach seven NGOs working with craftspeople.
To shop the masks, go to Myntra.
Created and produced by @condenastvideoindia
About #Behind the Mask
‘Vogue + GQ x Myntra Behind the Mask’ is a social awareness and fundraising initiative helmed by a five-part remotely shot video series. Aired on TLC and TLC HD (@tlc_india), and available for streaming on Discovery+ (@discoveryplusindia) and the Myntra app, the videos spotlight designers Tarun Tahiliani, Rahul Mishra, Gaurav Gupta, Anita Dongre and Manish Malhotra. The mask prototypes created by these designers in the videos have inspired a collection of masks that is available on Myntra. All profits will be donated to GiveIndia to help the kaarigars (craftspeople) affected by the pandemic.
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