MSGM | spring-summer 2020 Milan fashion week

https://wfc.tv/ 10 Years – pure love, pure fashion, pure emotion, pure MSGM. “This is a celebration of MSGM. It is about our love of fashion, and the energy and emotion at the heart of the brand. Each look is pure MSGM, with iconic signatures that have been with us from the beginning. This is not a retrospective: we have looked inside to push forwards.” Massimo Giorgetti, creative director of MSGM. A love letter to the first ten years of MSGM. Celebrating the codes of the house: colour, print, tweed, tie-dye, pleasure, energy, fun. Every reference comes from the DNA of MSGM, and, as always, every piece is designed and made in Italy. Vivid, exaggerated check tweed coats and blazers are playful and neat, contrasted with the romance of ruffled poplin shirts. Fluid silk organza dresses are worn over T-shirts printed with the anniversary show invitation. Voluminous dresses have floral prints blurred and clashed, while the oversized roses on a poplin cape are like a fantasy garden bursting with life. Colour block taffeta twists the romance with fresh energy, its oversized ruffles and bows bringing true MSGM spirit. Knit sweaters and skirts in multicolour damier are like the squares of a light-up dancefloor. Tie-dye, a classic MSGM signature, is elevated as two broad stripes down cotton poplin dresses. Lace has been part of the MSGM language since the very first collection. Here, vivid colour lace is cut to the shapes of tailoring: shirt, blazer, pants. Fringing is another core