H&M 100% Circular Lab

Turning from linear “take, make, waste” to circular production where products and resources are used again and again is a key challenge for the fashion industry. H&M’s journey started some years ago when we established a worldwide garment collecting system. Since then, we launched the first collections made of recycled material from unwanted garments collected in H&M stores all over the world. Still, the fashion industry relies on further innovation to create full circularity. At the H&M 100% Circular Lab, H&M and industry experts present future solutions.