Pharrell Williams At Louis Vuitton, Phoebe Philo Returns, Burberry's Rebrand + More Fashion News

Louis Vuitton has hired Pharrell Williams to become its new men’s creative director, opening a new chapter for the brand following the death of star designer Virgil Abloh in November 2021, the brand confirmed Tuesday in an Instagram post. The appointment is the first big move by new CEO Pietro Beccari, who joined the brand from LVMH stablemate Dior this month, and confirms previous reports in the Wall Street Journal and Le Figaro. The decision puts an end to months of speculation about who would take one of fashion’s top jobs. Designers Martine Rose, Grace Wales Bonner and Telfar Clemens were said to also be in the running for the role. But the choice of Williams, a world-famous music producer and streetwear guru with 14.3 million Instagram followers, suggests that Vuitton is banking on celebrity star power and mass appeal to propel its men’s business in the post-Abloh era, a move that stands in contrast to the recent appointment of behind-the-scenes Valentino designer Sabato De Sarno at rival megabrand Gucci - Via BoF Daniel Lee’s first creative expression as Burberry creative director pointed towards a few things. Firstly, that a Lee Burberry will look considerably different from his predecessor Ricardo Tisci’s, and secondly that, as expected, the house will look to rediscover its Britishness after a stint in the abyss. Thirdly, though — and arguably most pertinent — it looks like the world of luxury fashion could be leaving its lazy-ass minimalist Sans-Serif logo era behi