Baselworld 2018: Jean-Claude Biver On The Future Of The Connected Watch

Under the leadership of CEO Jean-Claude Biver, TAG Heuer is one of the few Swiss watch firms to embrace connected-watch technology. Now Hublot, TAG Heuer’s sister brand in the LVMH watch division (which Biver heads) will get connected. At Baselworld, Hublot announced that it will produce a special smartwatch for the World Cup. How is the market for smartwatches priced above $1,000 developing? Can Swiss brands compete with lower priced smartwatches from Apple and others? To find out, Hodinkee talked smartwatches with Biver at Baselworld. For the full story, go to https://www.hodinkee.com/articles/jean-claude-biver-on-the-future-of-the-connected-watch