Two Jeans, One Dawg - Indigo Invitational Raw Proof

Which jeans are you fading for this year's Indigo Invitational? Y4 of the world’s largest denim fading competition is now underway, with thousands of denimheads submitting their "raw proof" and committing to wearing just one pair of jeans for a whole year. Last week, we teased that our very own Denim Dawg has thrown his hat into the ring for this year's contest. However, what we didn’t tell you is that he really couldn’t decide which pair of Iron Heart jeans to enter - so for the first time in Indigo Invitational history, a competitor will be attempting to fade not one, but two pairs…at the same time! For 366 days straight, the Dawg is donning a pair of our 21oz ‘555’ jeans, worn underneath a pair of 21oz overalls. Weighing in at a whopping half a stone of denim, we can assure you that this is a mammoth undertaking and brings a whole new meaning to the term "double denim"! To follow the Dawg in his quest for the ultimate heavyweight fades, make sure to subscribe, follow us on Instagram and join in the fun over at the IH forum. 📷: https://www.instagram.com/ironheartdenim/ 💻: https://ironheart.co.uk/forum/ Filmed & edited by Terje Rafaelsen #ironheartdenim #indigoinvitational #iiiv