PHILIPP PLEIN - MADE IN ITALY Luxury for the discerning few

"MADE IN ITALY -- Luxury for the discerning few" PHILIPP PLEIN's passion for Italian craftsmanship, in a video that describes how authentic luxury is created. Very few people are able to recognise authentic luxury; that which distinguishes unique objects, each able to tell an enchanting story of a masterly hand. Like the clothing, accessories and jewellery created by the Swiss fashion house, all strictly made in Italy. Black and white images, with a cinematographic feel, exalt the beauty of each individual object, made completely by hand. The setting is Lake Como, an internationally recognised symbol of pure Italian lifestyle, and the luxurious interiors of a majestic 16th-century villa on it's shores. The video features a man and a woman, both of whom are free spirits; elegant and sophisticated connoisseurs of luxury and beautiful things He is not afraid to be daring and to show his more instinctive side, metaphorically and ironically alluded to by the gorilla mask he wears for much of the video. The gorilla dances in beauty. Its flowing moves, which convey strength and dynamism One morning, when touching PHILIPP PLEIN accessories, he immediately perceives the intrinsic value and perfection of luxury. Cut to a close-up on the hands of skilled craftsmen, their slow, fascinating movements as they select the materials, cut, assemble, sew, apply and finish with dedication and certainty, following the procedures handed down for generations. Everything is so intensely