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RINASCIMENTO | FashionTV | FTV
DescriptionWORLD - The beginning of the dream It all started on the notes of rock'n'roll, in those legendary 60s when everything seemed possible. And the dreams were there, close at hand, for those who had the strength to make them come true. On the Riviera the first invasions of German and English tourists, a new desire to live More
WORLD - The beginning of the dream
It all started on the notes of rock'n'roll, in those legendary 60s when everything seemed possible.
And the dreams were there, close at hand, for those who had the strength to make them come true.
On the Riviera the first invasions of German and English tourists, a new desire to live and have fun, but also a lot of energy, the desire to change, to undertake.
For Vittorio Tadei, founder of Teddy SpA, is the appointment with destiny: he leaves the profession of accountant and goes to Riccione, in his sister's clothing store.
When the international giants did not yet exist, in Italy and abroad the Renaissance was already on the trend with Italian ready-to-wear fashion.
The ready-to-wear fashion is a revolutionary marketing intuition: drastically reducing the time of production and distribution of garments, to ensure an offer of pure fashion, uninterrupted and with continuous re-stockings.
A production and distribution system characterized by very tight deadlines, which updates its clothing proposals in real time, differentiating them in relation to the demand.
A flexible and timely tool to respond to market flows and fluctuations.
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