軍裝古著為何大幅升值﹖昔日軍裝又如何啟發現代時裝？找來軍裝古著狂迷 分享為何不惜工本都要收藏舊日軍服｜#BigBrandTheory #EngSub #MiLK #4K

#MiLK #BigBrandTheory // Why has vintage military wear skyrocketed in value recently? And how have past military uniforms inspired modern fashion? Vintage military clothing has been consistently appreciating in value in recent years. As Western countries and younger generations place more and more emphasis on vintage culture, the demand has surged massively. The Japanese magazine 2nd, which focuses on American retro and casual styles, specifically analyzed the recent price trends of vintage clothing in its March 2023 issue. Looking at the military category, taking the highly popular US Army M-65 field pants as an example, the average price jumped from 8,000 yen to 21,800 yen between 2019 and 2022—a staggering increase of 1.75 times! In this episode of Big Brand Theory, we invited David and Patrick, founders of the Vintage Style Research Group (@vintagestyleresearch), vintage shop owner AJ, and a fashion magazine editor who has loved military wear for over 20 years. Together, we deconstruct the true charm of vintage military wear from multiple angles: the influence of pop culture, the subtle relationship between military uniforms and modern fashion, the rise of subcultures from the 1950s to the 1970s, and Japan's special fondness for vintage military gear. Why do fanatics insist on collecting these old military uniforms regardless of the cost? Planning: Leung Hon Fung Cinematography: Hui Sin Yuk, Luk Siu Wang Video Editing: Luk Siu Wang Art Direction: Chan Tsz Ching Exe