Gucci x Oura

A journey of self-discovery begins with the Gucci x Oura Ring. Once placed on the finger, every minute of every day becomes an opportunity to better understand the self as the body’s hidden messages are translated by the Oura App. In a film showcasing the collaboration, a day is played on repeat, its 24 hours perpetually optimized each time through the insights of the ring. From an easy wake-up call thanks to a good night’s sleep to a quickened pulse at a late-night liaison, the Oura App analyzes accurate health data to propose science-backed content, empowering the protagonist to unlock her truest potential. Creative direction by Alessandro Michele. Art direction by Lolita Jacobs and Jean-Baptiste Talbourdet-Napoleone.