NIKE | Mytheresa

Mytheresa and Nike join forces to create a fashion short film which blends energetic sports and contemporary high fashion and celebrates the launch of Nike on the luxury e-tailer. Choreographed by We Are Chopchop, a Berlin-based team of innovative directors, the short creates a dialogue between high fashion and sports set in an urban environment. According to Buying Director Justin O'Shea, "Nike represents a design purity which is paving the way for a sports meets fashion identity. This hybrid of luxury and modern street has created a unique styling element, enhancing individuality in fashion." Shot using a phantom high speed camera, the film launches on mytheresa.com on July 10, 2013. Subscribe to mytheresa.com’s YouTube channel: http://go.mytheresa.com/g91j0e FALL IN LOVE WITH MYTHERESA • Website: https://www.mytheresa.com • iOS App: https://itunes.apple.com/us/app/mytheresa.com-shopping-app/id484615570 • Facebook: https://www.facebook.com/mytheresa • Instagram: https://www.instagram.com/mytheresa.com • Twitter: https://twitter.com/mytheresa_com • Pinterest: https://www.pinterest.com/mytheresacom • Newsletter: https://www.mytheresa.com/to/emarsys/index ABOUT MYTHERESA Mytheresa is a leading global e-commerce destination for luxury fashion, offering over 250 of the world’s most coveted international luxury brands with a focus on exclusive brand collaborations and curated product selection including Bottega Veneta, Burberry, Dolce & Gabbana, Fendi, Gucci, Loewe, Lor