First Squad Haute Couture Collection Julien Fournié Haute Couture

FirstSquad Haute Couture Fall-Winter 2021/2022 Tuesday, July 6th Online Film  Julien Fournié presents once again his Haute Couture collection via an online film. After having explored this media for the past two seasons due to the pandemic situation, he is choosing a film this time to match the theme that has inspired his collection.  Merging his lifelong admiration for superheroes and his pioneer spirit in the field of new technologies, Julien Fournié is fascinated by the aesthetics of video games. They have grown more and more popular in the past years and are developing to new levels of creativity.  “Via their avatar in an online video game, the players first test the actions they cannot accomplish in real life. But they continue to play for everything they discover about themselves and how they can relate to other players online,” says the French couturier.  “The dreamlike dimension of style is best expressed today in this area of video games,” declares Julien Fournié. “Why couldn’t we introduce the refinement, the quality and the elegance of Haute Couture as a new vocabulary in the fascinating frame of online games? They are opening up gateways to new worlds for us to conquer.”  At a time when fashion trends are directing ready-to-wear brands to trivialize their looks, Julien Fournié suggests once again to “Find Your Legend” using a completely different approach. This time, the couturier achieves it through the 16 archetypal characters who embody the values he che