Where Does Fashion Entrepreneurship Stand Today?

The Fédération de la Haute Couture et de la Mode has been a partner of the Hyères Festival since 2003. Every year, it organises the "Rencontres Internationales de la Mode", with the support of LE DEFI, in order to discuss current issues and compare the points of view of experts. Entrepreneurship embodies much more than the creation of a business. It represents a personal journey, the drive to bring an idea to life and to pursue it with conviction despite doubt and obstacles. Becoming an entrepreneur today demands boldness, instinct, and a touch of fearlessness. In an increasingly saturated, international and digital landscape, emerging talents must broaden their perspectives, explore new disciplines, and rethink traditional models. Passion remains the common thread: it is the force that pushes entrepreneurs to overcome challenges, stay true to their vision, and keep moving forward. We gathered a panel of industry professionals: Olivier Amsellem, Co-founder, Jogging Marseille Julie de Fayet, Owner & General Manager, Molli Thomas Delattre, Professor, Director of the Fashion Entrepreneurship Center, Institut Français de la Mode Marie Lichtenberg, Founder, Lichtenberg Alexandre Mattiussi, Founder and Creative Director, AMI