LIVE CHAT - Can a celebrity brand be MORE than a celebrity brand?

Can a celebrity brand thrive without its celebrity? Kim Kardashian is relaunching her beauty brand as SKKN by Kim, a luxury priced skincare line. In an interview with Allure, Kim said, "What I've learned with Skims is that it's really a product-based brand, it's not really a celebrity brand, in my eyes," Kardashian told me. "That's exactly what I'm doing with SKKN." Is this true? Do you think SKKN will stand beyond Kim's influence? What about other celebrity brands? Would they stand alone without their celebrity attached? Let's talk about it. Allure article written by Kirbie Johnson - https://bit.ly/3zjtnFG