Jessica Alba wears Heritage 1917

“It’s inspired by Movado’s actual square watches from 1917. It’s gorgeous, and has this beautiful muted stainless steel vibe with the rose gold details.” - Jessica Alba A century in the making, The Heritage Series 1917 revives Movado’s Art Deco era square watches with stylized Arabic numerals and a silhouette that remains forever contemporary. #JessicaAlba #AlwaysinMotion In 1917, Movado introduced its first square watches, unveiling a shaped case framed by Art Deco lines and artistic Arabic numerals. In a cultural moment defined by constant motion, the new square watch slipped under the cuffs of tastemakers, through the doors of speakeasies, and into the future. The Heritage 1917 celebrates this archival design history, reimagining Movado’s original 1917 model with modern updates. It features a newly designed unilink bracelet or rich, vintage-inspired Italian tanned leather straps. Its sunburst ombré dial, with subtle tonal shifts, echoes the play of light and shadow across a Deco skyline. The Heritage collection features the perfect gifts for her with signature packaging and customizable note cards to make this the perfect way to mark your moments.