BSTN for the Travis Scott x Air Jordan I

While “Go big or go home“ may have always been the approach at BSTN when it comes to turning the releases of highly-sought-after sneakers into community events, the celebration of Travis Scott’s rendition of the Air Jordan I may very well have escalated things to a new level. Crowds literally lined up all around the block of the event location decked out to the max with specially made BSTN x Cactus Jack decor. As part of the revolutionary new concept, competitions like pop-a-shot and bull riding were held to determine who among the thousands of attendees would be able to take home the uber-coveted jays.