FRED Jewelry | 90 years of going beyond

Fred Samuel's spirit, shaped by sport and creativity, was passed on to his sons, who became accomplished sailors and European champions in the Flying Dutchman class. In 1966, Henri Samuel designed the Force 10 bracelet, a bold blend of steel and gold, named after the storm level on the Beaufort scale which measures wind force. A true symbol of freedom with an avant-garde genderless design, it is today enriched by multiple interchangeable cables and buckles. Art Direction: A. Joly Graphics/Editing: M. Otai © Ina Archives © Maison Fred © Mathieu Levaslot © Private collection © Razzia #FREDJewelry #FREDParis #FREDTheSunshineJeweler #FRED90Celebration #Force10 #GoBeyond