HELIOT EMIL 'IN THE PROCESS' EPISODE 10 HE_07132534_10

HELIOT EMIL 'IN THE PROCESS' EPISODE 10 HE_07132534_10 'REAL HIKERS' Episode 10 of 'IN THE PROCESS' provides a unique insight into the creation of the recent 'Real Hikers' campaign produced for the restock of our signature Hiking Boots. Co-founder and Creative Director Julius Juul sits down with creative director and photographer Misha to discuss the process, inspiration, and execution behind the campaign. As kids, we don’t climb to arrive somewhere. There’s no goal when you approach the tree. You climb because you feel like you’re doing something that gets you out of your comfort zone. The rush of height. The uncertainty beneath your feet. The quiet satisfaction of seeing the world from a different angle, even for a moment. You remember the feeling more than the moment itself. And then, for a second, everything below looked unfamiliar: smaller, distant, like a new perspective on things. Maybe that is where movement truly begins, not in reaching the top, but in discovering that changing your position can change the way you see everything around you. Years later, the instinct remains the same. The terrain becomes steeper. The conditions harsher. But the body still searches for the feeling of looking higher and further. The Heliot Emil Hiking Boots are made in the mountains of Italy by a factory who has dedicated their life to making boots for this exact purpose. Tested by expert hikers in real-world conditions, shaped through movement across unpredictable terrain whe