ghd CEO Jeroen Temmerman, talks beauty-tech and the breakthrough innovation duet style with BBC News

ghd’s CEO Jeroen Temmerman spoke to Ben Thompson live on BBC World News recently, about the strategic importance of tech innovation for the business. ghd duet style – our biggest breakthrough yet – exemplifies the visionary smart technology that sets ghd apart in the beauty industry; the world’s first 2-in-1 hot air styler* has won industry acclaim, rave reviews from customers and achieved viral status on TikTok. Investment into research and development enables us to deliver the perfect salon quality finish, with maximum shine and no damage. Our commitment to innovation and continuous improvement is what empowers ghd to pioneer and revolutionise the beauty tech industry #professionallyendorsed #number1 Shop duet style: https://shorturl.at/advQV   *that combines hot air and heated styling plates   #beautytech #techinnovation #smarttechnology #technologyinbeautyindustry #jeroentemmerman #ghd #bbcworldnews #duetstyler #wettostraight #nodamage #goodhairday