MAX MARA Resort 2027 Shanghai Full Show - Fashion Channel

MAX MARA Resort 2027 Shanghai Full Show - Fashion Channel Max Mara returned to Shanghai for its Resort 2027 collection, presented at the Long Museum West Bund as part of the brand’s 75th anniversary celebrations. The womenswear collection reads as an exploration of the house’s core identity, drawing from its archive to rework familiar silhouettes into a contemporary wardrobe language. Signature tailoring remains central, with softly structured coats, cropped jackets, and precise, knee-length or midi skirts forming the backbone of the looks. Trousers are kept clean and slightly cropped, reinforcing the brand’s focus on ease and functionality. The palette revisits Max Mara’s codes — camel, cognac, khaki, black and white — punctuated by touches of red and subtle shimmer. References to Chinese dress codes appear through reworked cheongsam-inspired elements, silk surfaces, and traditional closures reinterpreted in a modern, wearable context. Be one of the first to see new videos. Subscribe now - http://bit.ly/1OdEd04 IG Fashion Channel - https://www.instagram.com/fashionchanneltv Immerse yourself in the world of fashion with Fashion Channel. Watch high-resolution videos of fashion shows, get beauty advice, and stay updated with the latest trends on our YouTube Fashion Channel.