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Pitti Immagine Uomo, Florence | Fall 2017 Menswear | TOMMY HILFIGER
DescriptionWe celebrated the best of the Tommy Hilfiger Fall 2017 global menswear portfolio with an exclusive presentation at the 91st edition of Pitti Immagine Uomo in Florence, Italy, from January 10 to 13, 2017. “This was an exciting moment - presenting my men’s collections at Pitti Immagine Uomo for the first time,” said Mr.More
We celebrated the best of the Tommy Hilfiger Fall 2017 global menswear portfolio with an exclusive presentation at the 91st edition of Pitti Immagine Uomo in Florence, Italy, from January 10 to 13, 2017.
“This was an exciting moment - presenting my men’s collections at Pitti Immagine Uomo for the first time,” said Mr. Hilfiger. “Pitti creates the unique opportunity to experience modern fashion within Florence’s historic setting and we are very inspired by the idea of blending newness with tradition and innovation with history. I look forward to being a part of this prestigious exhibition and celebrating the new collections in Florence this year.”
We showcased a curated selection of the Hilfiger Edition, Tommy Hilfiger Tailored and Tommy Hilfiger sportswear collections together in one space for the first time. The high impact setup in the Fortezza Da Basso combined artistic installations with mannequin presentations with digital displays that celebrated the youthful spirit and modern innovation at the heart of the brand’s Fall 2017 collections.
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