How Singer Yseult Stepped into Her Fashion Spotlight

With a voice that stops you in your tracks, singer, songwriter, and model @yseultofficiel has risen as a rare trailblazing figure in both the music and fashion industries, determined to change both. Shortening Yseult Onguenet for her mononymous stage name, the French talent encouraged by her Cameroonian parents, rose to prominence after securing a runner-up spot in the tenth season of the French reality TV series Nouvelle Star and then boldly went independent. Since that beginning, her artistic journey has been marked by her hauntingly soulful music and striking presence on the runways of fashion’s most prominent players. Notably, her foray into modeling has led to a global ambassador contract with beauty powerhouse L’Oréal Paris, bringing her to the international masses. She has walked for Alexander McQueen, Balenciaga, and Marine Serre, breaking barriers while showcasing her versatility beyond the music scene. Sarah Burton’s McQueen has been a continual support, with not one but two campaigns, with the latest edition recently lensed by David Sims. Yseult’s influence extends to her independently pushed music videos for her new singles, Perdue and I Love You, her latest music since coming off the success of her EPs, Noir, and BRUT. “Perdue is like a poem and it’s very important for me to make references when it comes to black love,” she explains what matters the most to her artistry. These videos underscore her deep connection with her artistry, meshing emotional storytellin