beautiful people 2023 FALL WINTER / Side-C Vol.10 "OMAMAGOTO" PFW Digital

Fall/Winter 2023 Collection⁠ Side-C Vol.10 “OMAMAGOTO” ※ "OMAMAGOTO" means a play in which children imitate adults in their imaginary worlds. ⁠⁠ ー What if clothes could be worn during the daytime at work and school and turned into unique outerwear for a day off? What if a classic style could be worn in not only one or two but four different ways? What if clothes can suggest transformation from uniform to diver-form? UNIFORM ↔︎ DIVERFORM Children & grown up, classic & unique, masculine & feminine, up & down, front & back… beautiful people’s DOUBLE-END concept continues with a twist of exceptional craftsmanship and superior materials, using opposing elements and design details in the fall/winter 2023 collection. Upside-Down, Inside-Out. Rider’s jacket could also be a 60s Le Corbusier jacket. Puffer down in a classic striped shirt. The fluffy faux fur coat turned into an organic cotton canvas military coat. Cotton wool gabardine riding coat changed into a check and jacquard zipped coat. The soft wool stadium coat flipped and became a striped shirt padding coat. The jackets collaborated with ALPHA INDUSTRIES have 4 ways in different military styles and colors. One way classy, another not. Details from our daily life. Details from the classic pieces you wear every day. Details from children wear, what they use, what they wear. Frills and lace from children’s wear, boat neck tops inspired by infant rompers, and the 2-way pleated skirt could also be worn as pumpkin pa