Zoe Tondut - Behind-The-Scenes - Better Choices Better Future by Superdry

We sat down with Zoe Tondut, aka JusteZoe to learn more about why she’s invested in sustainable fashion and what attracted her to take part in our latest campaign. Explore her personally curated sustainable edit here – https://sdry.co/3GwTB9x Find out more about Superdry’s sustainability journey and explore our organic cotton, recycled and low-impact collections at https://sdry.co/3N4MRlG #BetterChoicesBetterFuture #Superdry Video Transcription: Hi, so my name is Zoé I'm 21 years old and I'm a French influencer, and today I'm working with Superdry and I'm so glad because they're invested in sustainability fashion as I am. And like with organic cotton and circularity, I'm attracted to this collaboration with Superdry because like the clothes are very beautiful, they're like cool and easy to wear and Superdry, wants to be the most sustainable fashion brand. And it talked to me because I like to I like to transfer my way to consume fashion more sustainably. For me, living sustainably means thinking a new way about doing your own life. It can be a little action, for example, a turn off the light when you a leave room thinking a way to produce less waste, I don't know, eat less meat. Everybody can choose to do a lot of things or little things, since you have this in your mind and you tried to do the best for you and for the planet. It’s already a big step It's really easy to introduce Superdry, sustainability pieces because it's a it's basic pieces, like a Hoodie