Bag of Love - From Sustainability to Empowerment

On this episode of Westside Stories, Jaychandra Jha, Senior Manager, Sourcing and Technology at Trent, tells us about Bag of Love - a project that’s part of Trent’s sustainability journey and one that empowers rural communities. The simple yet beautiful Bags of Love, available for purchase at Westside stores across the country, are special - not just because they are made from scrap fabric from Trent’s garment manufacturing factories, but also because they create gainful employment for women from hundreds of rural communities in North Gujarat. Shop the look here: www.westside.com Follow Westside here: https://www.instagram.com/westsidestores CREDITS: Guest: Jaychandra Jha Executive Producer: Umashan Naidoo Creative Director: Liana Deboo Created by Westside This is a Maed in India production. Head of Production: Mae Mariyam Thomas Project Manager: Shaun Fanthome Recording Engineer: Kartik Kulkarni Sound Editor & Mix Engineer: Lakshman Parsuram Senior Producer: Ruchi Sawardekar Director and Video Editor: Jishnu Guha Recorded at The Indian Audio Company