Pure London x JATC official trend partners: Trendhub by BDA London

With less than a week to go, we’re eagerly anticipating the doors to open at Olympia Events and thrilled to be collaborating with our official trend partner, @trendhub_bybda. Trendhub by BDA London crafts inspiring and tangible trend forecasts for the fashion and lifestyle industries. With over 30 years of expertise in product and brand strategy, Trendhub offers a focused view on future seasons. Find the Trendhub by BDA London team based near the entrance of the show and don't miss their sessions on the catwalk at 10.30am every day as they translate SS25 trends into practical retail strategies for all visitors and exhibitors. See you there! 💫