R+Co Presents R+COLOR

INTRODUCING R+COLOR For decades, hair color has been driven by laboratories, not colorists. In this video, the R+Co team explains why they chose to enter hair color from a completely different starting point: as a wet and styling brand built by artists. From colorist-led formulation to integrated bond technology, fragrance-free performance, and sustainability-first packaging, R+Co Color was designed to rethink how color works for stylists, salon owners, and clients alike. R+COLOR is modern color rooted in the salon, editorial and fashion worlds. Influenced by a best-in-class collective of colorists and designed for the most uncompromising salons, this state-of-the-art range focuses on high performance, stylist wellness and environmental sustainability. A true collaboration, R+COLOR draws upon the expertise and perspective of the industry's top colorists. The R+COLOR Collective constantly advances the color landscape through its vision, creating the most in-demand looks that grace magazine covers and editorial pages, runways, fashion influencers and celebrities around the world. The Collective's diverse and forward-thinking points of view inspire everything we do.