MERCEDES-BENZ SYDNEY FASHION WEEK RESORT 2019 WRAP / fashionindustrybroadcast.com

This year Fashion Industry Broadcast decided to cover Sydney’s Mercedes-Benz Fashion Week 2018 by imbedding itself and its film team with the most notable labels about to show. We tracked their intimate journeys to the runway. Sharing their processes, their highs and their lows as the designers and their creative teams prepared for Fashion Week. Have a look at the brands that made headlines this year. Akira Lee MathewsCamilla and Marc Romance Was Born Still Still Studio I.AM.GIA 10 PIECES Double Rainbouu Over the last decades many of Australia’s one time Fashion sensations have died, folded or changed hands. Ksubi, Collette Dinnigan, Marcs, David Lawrence, Ellery, Oroton, Lisa Ho. Many had simply been unable to redefine their value propositions in a fast changing retail landscape. A landscape where the click of a mouse or buttons of an iPhone gave online shoppers ready access to a world of new options. At the same time a boatload of new international retailers entered Australia to compete for the retail pie, simultaneously local landlords were grappling with ways to increase their own returns from their tenants as "digital disruption" hit hard. Australian fashion designers were particularly at risk, with their long-standing practice of allowing European ‘inspired’ designs to feature on the local catwalks, suddenly becoming painfully evident to their customers, newly equipped with the tools of Instagram and websites like Style.com, and the voices of a new generation of fa