in-cosmetics Korea 2017 - Haircare trends in Asia

in-cosmetics Korea 2017 "Haircare trends in Asia" by Belinda Carli, Director, Institute of Personal Care Science The demand for specialized hair care and styling products continues to grow at a rapid pace. If you are developing hair care or styling agents for the Asian region, this is THE presentation to attend to find out: Hair care and styling concepts for the region – including key claims essential for success in the market place! General trends in styling for men and women – which has a huge influence on product concepts and formulating aspects Trend observations Trend predictions – where will products ‘grow to’ next? Find out what your next generation of hair care and styling products should contain, claim, and be formulated to do! For more information, visit (korea.in-cosmetics.com).