Behind the Scenes - Matalan #AlphabetScarves with Pixie Lott

Take a look behind the scenes of our #AlphabetScarves TV ad with the gorgeous Pixie Lott and her new single Caravan of Love. Stand up and show your support with your own Alphabet Scarf which you can pick up in stores and online here - http://ow.ly/DwDnn. 100% of the profits will go to funding a new research facility at Alder Hey Children's Hospital, so they can continue their pioneering research into children's healthcare and medicine. You can also download Pixie's single from iTunes and at least 20p of every download will go to Alder Hey - http://po.st/COLpl