VEJA CO2's emissions in 2019 #vejaproject #transparency

The blindness around CO2 emissions Everyone talks about CO2 emissions, but no one seems to understand what it really means. The methodology used to measure emissions is complex, often vague. Most companies release incomplete results. They don’t include their supply chain, mostly because they neglect what is happening in them. They have no traceability on their raw materials, making it impossible to understand their emissions and therefore take responsibility for them. In 2019, our sourcing team took almost a year to deepen through all CO2 emissions of VEJA. We developed a study that goes deep into each of our sources of emissions, from our entire supply chain to the transportation of our sneakers. As we already knew exactly how and by whom our sneakers were made, it was way easier to gather all this data. We transformed such a complex study into something simple, complete, and understandable for everybody. To help us with this study, we chose the UTOPIES agency. We have known them for more than 15 years and trust them fully as they are one of the best French sustainable agencies. Today, we understand better the impact of the materials we use, and each step our sneakers go through. We understand how we can do better, by minimizing our emissions. It was clear for us, that controvert part other companies do not consider was our real impact. If we compare to other companies, our CO2 emissions are high, because we took everything into account. Why? Because we believe the only w