AIGLE GO OUT. BREATHE IN. | 30 SEC EN

GO OUT. BREATHE IN. Aigle, the iconic French outdoor clothing brand, invites you to reconnect with nature. By 2030, more than 50% of the world’s population will be living in cities. Inevitably, our relationship with nature is weakening. However, we have never aspired so much to be reconnected to nature as we do now. It’s a source of well-being, inspiration, and wonder. With a global campaign from BETC Paris, Aigle reminds us of the importance of a deep breath of fresh air in nature and the “almost” supernatural power it has on us. Through a film and a series of OHH/print produced by BETC and British photographer Laura Coulson, Aigle poetically amplifies the intensity of the liberating power of nature by capturing that very special moment when you arrive in the middle of nowhere and take a deep breath of fresh air. A breath so intense, so replenishing, so deep that it will be felt throughout the landscape in a poetic manner.