HUGO by Hugo Boss - RED NEVER FOLLOWS 20 years / 20 iconic items

HUGO is celebrating its 20th anniversary with a collection of 20 special iconic items, which are both timeless and contemporary and truly represent the HUGO spirit. The fashion film for the HUGO jubilee collection was created by Belgian visual artist Pierre Debusschere, who staged the collection with a dynamic body performance presented as a series of encounters. Pierre Debusschere is one of the 20 urban creatives of the RED NEVER FOLLOWS campaign.