INHORGENTA MUNICH | Gesa Michahelles about Digitization

INHORGENTA MUNICH | Gesa Michahelles about Digitization "We find that many people also seek out information digitally on the net about the topic of jewelry in the broadest sense, and that the topic of influencer-marketing is becoming more and more important, and that there is a lot of information exchange out there. Our customers’ buying experience in fact still takes place very often in shops. But especially younger target groups, also internationally, other countries are way ahead of Germany, look for information on the net, and buy online, and not only fashion-jewelry gets bought, but also very, very high-quality products can now be acquired online."