Clean Beauty Is a $10 Billion Lie. Here's What They're Hiding.

As a cosmetic formulator and founder of Marste, I've spent decades reading ingredient labels that most consumers never see. In this video, I'm pulling back the curtain on the "clean beauty" movement- where it started, who is funding it, and why a multi-billion dollar industry has been built on fear rather than science. Thank you to Mimmua for today's video! Here's my favorite products I purchase and use from them consistently: https://linktr.ee/mimmua_marlenastell I firmly believe in Korea's skincare formulations, efficacy of their raw materials, and safety in their products. I've been using Mimmua for over a year and love them. RESEARCH LINKS FOR CLEAN BEAUTY: FDA — Prohibited & Restricted Ingredients in Cosmetics: https://www.fda.gov/cosmetics/cosmetics-laws-regulations/prohibited-restricted-ingredients-multiuse-cosmetics EU vs US Cosmetic Regulations: A Comparison: https://pluschem.com/blog/eu-and-us-cosmetic-regulations/ How Cosmetic Ingredients Are Regulated in the EU and USA: https://coslaw.eu/how-cosmetic-ingredients-are-regulated-in-the-european-union-and-united-states-differences/ 🧬 Parabens — The Ingredient That Started the Panic FDA — Parabens in Cosmetics (Official Statement): https://www.fda.gov/cosmetics/cosmetic-ingredients/parabens-cosmeticsPeer-Reviewed: Safety of Parabens as Preservatives (NIH/PubMed): https://pmc.ncbi.nlm.nih.gov/articles/PMC8243994/ American Cancer Society — Antiperspirants & Breast Cancer Risk: https://www.cancer.org/cancer/ri