Issa Rae at SEPHORiA

At SEPHORiA, Issa Rae opens up about the intention behind Sienna Naturals and why haircare has always been more than just products for her. In this candid founder conversation, Issa Rae goes beyond the typical brand story, reflecting on the gaps she identified in the haircare industry, the realities of building a haircare brand from the ground up, and the mindset it takes to stay grounded while scaling a business. Along the way, she shares thoughtful advice for the next generation of entrepreneurs, especially those looking to build purpose-driven brands and create with intention. Shop Sienna Naturals: https://www.sephora.com/brand/sienna-naturals Subscribe to Sephora on YouTube: https://youtube.com/@Sephora Apply for a My Sephora Storefront: https://creators.sephora.com/ Shop Sephora: https://sephora.com/ Get the Sephora App: https://sephora.com/beauty/app Become a Beauty Insider: https://sephora.com/BeautyInsider