The Innovator: The Story of Wool's History, Use and Innovation

Explore wool’s history, versatility and use in this animated short film. See how it shaped clothing and continues to adapt through innovation. Produced by The Woolmark Company in collaboration with creative studio Buck, The Innovator traces how wool has been used across time. From ancient garments to modern textiles, the film reflects on wool’s role in human progress and creative expression. The story asks a simple question. Is the real innovator the person who finds a use for wool, or is it the fibre itself, with its enduring natural properties? Learn more at https://www.woolmark.com