CATCHING TIME - A surreal tale with Burberry

MILLE x BURBERRY present CATCHING TIME A film by Abdulla Elmaz During this otherworldly time of collective solitude, our imaginations have become both a source of comfort and escapism. In a new film created by MILLE WORLD, in collaboration with Burberry, artist Abdulla Elmaz—whose dream-like surrealistic work has become a staple within the fashion industry— explores the idea of escapism paired with digital solitude. In this film, our protagonists find solace in their digital avatars, spending their time contemplating a life spent through screens. But what happens when the glass is shattered and the display turns into a portal? Welcome to Elmaz’s virtual Burberry universe, where solitude no longer exists, and anything is possible. Featuring the British fashion house’s new it-bag ‘The Pocket Bag’, which is inspired by Burberry’s historic archives, the film sees the pocket bag evolve into a vital key to unlock our collective imaginations. With a cast that is comprised of model and graphic designer Zeid Jaouni, Faten (Fay) Suleiman, and henna artist Azra Khamissa (who is accompanied by her bespoke TB-logo henna) – the film sees the group dive into the world of Burberry’s new ‘Pocket Bag’, unraveling a fantastical real-life metaphor for finding one’s inner peace. A film by Abdulla Elmaz Directed by Zeus Merhi Creative Producer Sofia Guellaty Executive Producer Myriam Djelouat Benaroya Makeup Athina Doutis Hair Jordan Robertson Set Design Aces of Space Logistics At Your S