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Balenciaga Red Carpet & The Simpsons Explained (SS22 Review) updated
DescriptionBalenciaga’s Summer 22 presentation consists of two parts: a photocall on a Hollywood-style red carpet, and a movie premiere. Guests wearing the new collection pause on the walkway before being ushered into a theatre screening the short film The Simpsons I Balenciaga. The Simpsons for Balenciaga is the latest in a prMore
Balenciaga’s Summer 22 presentation consists of two parts: a photocall on a
Hollywood-style red carpet, and a movie premiere. Guests wearing the new collection pause on the walkway before being ushered into a theatre screening the short film The Simpsons I Balenciaga.
The Simpsons for Balenciaga is the latest in a progression of activations that push certain boundaries set up between fashion and other forms of entertainment, culture, and technology, shifting the brand away from an easily definable category.
A cast consisting of Balenciaga’s friends, models and team members wearing the Summer 22 collection are part of an automatic performance wherein the premiere event becomes the show itself.
Red-carpet arrivals are documented, setting up a series of role reversals like in The Simpsons I Balenciaga where the audience becomes the protagonists and vice-versa.
The collection represents the complete Balenciaga palette: a wardrobe of streetwear, daywear, tailoring, elegant eveningwear and proto-couture pieces. Silhouettes vary from ultra-slim to disproportionately oversized.
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