By Rosie Jane’s Rosie Jane Johnston on entering mass retail via Target

Rosie Jane Johnston, founder of fine fragrance and body-care brand By Rosie Jane, joins the Glossy Beauty Podcast to discuss her brand’s first expansion into the mass retail category. Launched in 2010, the brand's omnichannel strategy includes DTC as well as retailers like Sephora, Revolve and Nordstrom. This week, By Rosie Jane’s body-care line landed on Target.com, a strategic move to expand its customer base in 2025.