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Rolex CPO: What it means for customers & grey market
DescriptionRolex just launched their new Certified Pre-Owned program where authorised dealers get to sell used Rolex models with official Rolex certifications. This is a big move and will impact customer behaviour as well as how the grey market function. I've given it some thought and talk through what impact it will have for ADMore
Rolex just launched their new Certified Pre-Owned program where authorised dealers get to sell used Rolex models with official Rolex certifications. This is a big move and will impact customer behaviour as well as how the grey market function. I've given it some thought and talk through what impact it will have for AD's, why Rolex is doing this, what the grey dealers will do and how customers and competitors react
What it means for
0:50 AD's
4:49 Rolex
7:49 sellers
9:19 customers
11:26 Grey dealers
15:40 Competitors
19:54 Wrap up
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