EVERYTHING COUNTS – 032c Readytowear Spring/Summer 2025

032c launches EVERYTHING COUNTS, the Spring/Summer 2025 collection of 032c Readytowear with a runway show during Men’s Paris Fashion Week at the Institute du Monde Arabe. In continuation of creative director Maria Koch's Fall/Winter 2024 collection, Spring/Summer 2025 ruthlessly tackles timelessness. EVERYTHING COUNTS is an anti-Zeitgeist uniform that shuns seasons and where minimalism is hardcore. Waists have been dropped further, silhouettes have become tighter, decisiveness and precision run through the tailoring. Embroidery, colors, and prints are just as likely to reference situations from daily life as conceptual art and theory. The collection includes a collaboration with Georgian-American artist Ketuta Alexi-Meskhishvili. Creative Direction MARIA KOCH https://www.instagram.com/maria_koch/ Styling RAS BARTRAM https://www.instagram.com/rasbartram/ Artistic Talent Director MONA TOUGAARD https://www.instagram.com/mona_tougaard/ Casting Director BEN GRIMES https://www.instagram.com/ben_grimes_casting/ Music N.O.I.S.E, MICHEL GAUBERT https://www.instagram.com/michelgaubert/ Hair KARIM BELGHIRAN https://www.instagram.com/karimbelghiran/ Make up ANGELO RAUSEO https://www.instagram.com/angelo.rauseo/ Production KITTY EVENTS https://www.instagram.com/kitty_events/ Set JULIE DE MOL for KITTY EVENTS https://www.instagram.com/juudemol/ Light LIGHTLAB https://www.instagram.com/lightlab.studio/ Photography PAOLO CAPONETTO Videography BUREAU FUTURE https://www.instagram.com/bureauf