The Lad: Ep. 1 | The Roots of British Style | River Island | British GQ

GQ Style Fashion Director Elgar Johnson looks at lad style and culture today, and its influence on fashion. Subscribe to British GQ►► http://po.st/SubscribeBritishGQ Starting his journey in London with Game of Thrones actor Alfie Allen, menswear designer Astrid Andersen and Footballistically Arsenal presenter Boyd Hilton, Elgar then heads to Liverpool, to shed light on a new mindset and visual identity among young lads. More From River Island: http://www.riverisland.com/ ABOUT MAKING A SCENE In a brand new series for Vogue and GQ, 4 editors are dispatched to trace 4 British style movements then and now. Over the course of 4 episodes, each editor meets designers and experts, cultural figures and tastemakers, to find out the defining moments behind these trends, and what they mean to a new generation today. The Lad - Live now on GQ Modern Dandy - Live now on GQ - https://youtu.be/1o0oZH1Ckb4 New Traditionalists - Live now on Vogue - https://youtu.be/Okhts2zvE8Y New Romantics - Live now on Vogue - https://youtu.be/8ivZqBcxRUQ CONNECT WITH BRITISH GQ Web: http://po.st/BritishGQ Twitter: http://po.st/TwitterBritishGQ Facebook: http://po.st/FacebookBritishGQ Google+: http://po.st/GoogleBritishGQ Instagram: http://po.st/InstagramBritishGQ Newsletter: http://po.st/NewsletterBritishGQ ABOUT BRITISH GQ British GQ is the premier channel for men’s style, lifestyle and entertainment. Every week brand new series, original documentaries and essential style guides make it the first por