Superlative - Creating Value Beyond the Product with Peter Cho of Jack Mason Watches

This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Peter Cho, the Co-founder of Jack Mason Watches. They dive right into Jack Mason’s collaboration with Dr. Pepper and how that came to fruition, as well as the design process and community reaction to the collaboration. Ariel and Peter also cover the launch of the Canton collection, the differences between Swiss-made and American assembly, and the impact of politics on the watch industry. Throughout this conversation, Peter discusses the challenges of price increases in the watch industry while emphasizing the need for transparency with the importance of creating value beyond just the product. He also highlights the significance of community-building through events like the Intersect show, which fosters direct interaction between brands and consumers. Peter also addresses the complexities of consumer feedback, advocating for a balanced approach that combines listening to customers with maintaining a clear brand vision, and so much more on this week’s episode of the Superlative Podcast. - Website - https://jackmasonbrand.com/ - Instagram - https://www.instagram.com/jackmasonbrand/ - YouTube - https://www.youtube.com/@JackMasonbrand Check Out Superlative on all Major Platforms: - https://linktr.ee/SuperlativePodcastABTW To check out the ABTW Shop where you can see our products inspired by our love of Horology: - Shop ABTW - https://store.ablogtowatch.com/ To keep update