Lunar New Year - 2024, The Dragon's Journey

The video dedicated to the Chinese New Year 2024 celebrates the indissoluble bond between two continents rich in history. Starting from the village of Solomeo, the majestic Dragon, mythical creature, symbol of the New Year, transports a thread of cashmere to the ancient cities and endless landscapes of China. The cashmere fiber represents the precious union between two cultures and an auspicious message for the New Year. Discover the 2024 Lunar New Year campaign.